You won’t find Google marking the AdSense anniversary today. Similar to how Google itself has at least two different birthdays, AdSense also has several. Today’s date marks ten years since Google launched its “Content-Targeted Advertising,” the program it later renamed “AdSense.”
The program rolled out initially without announcement on Feb. 27, 2003, discussed in forums like Webmaster World and covered by the tech press. A few days later, Google formally announced the program on March 4, 2003. But, that’s not the birthday Google will celebrate.
Instead, June 18 will mark the official AdSense birthday, as that’s when in 2003, Google renamed its program to AdSense and expanded it for use by a wide-range of publishers. June 18 is the date Google used to mark AdSense’s eight birthday, in 2011.
Don’t worry. We’ll mark the official birthday with coverage, including a variety of perspectives of what AdSense has meant in the 10 years since it was launched. But to start things off, I wanted to share some of things that are top-of-mind with me, on its “early” birthday.
Happy Early 10th Birthday, AdSense
Not bad for a service that, according to Steven Levy’s account, took about a year to reach a $1 million daily run rate.
The milestone was celebrated with a cake, but the amount was unable to be written, even in frosting. Google was both concerned about the quiet period of its IPO that was then underway as well as just generally being secretive.
Until then, Happy Birthday to AdSense on its “early” birthday.
Read more: The origin of Google Adsense Source Marketingland / Adsense Malaysia
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